We came up with the name "Erwin's Felicide" as it references the science thought experiment "Schrödinger's Cat". "Erwin" comes from the scientist's first name and "felicide", meaning the killing of a cat comes from the experiment itself where a cat is killed.
Graphic representation of the "Schrödinger's Cat" thought experiment
We think that this would appeal to our young alternative target audience because it appeals to a niche audience group that has the specialist knowledge required to understand the reference within in it. This should provide gratification to those who have such knowledge. Furthermore, we would hope that the explanation would spread through word of mouth.