Group Meeting 3 (28/09/10)

Claire - 1 + 2
Dominic - 7 + 4
Kerry - 5 + 6
Wanda - 3

For the treatment, there are 7 main parts that need to be split up amongst us:

1. Who the band/ artist are, their name, their image/ identity
2. An outline treatment for your early visual ideas for the music video
3. Detail on the target audience; who are they and how you plan to appeal to them
4. Your ideas for the marketing plan
5. Which ancillary tasks you plan to create
6. The practicalities in more detail - when, where, who, how
7. Your Plan B if it all goes wrong - brief notes on the back-up track and idea

Extra Target Audience pointers:

1. How would you describe the target audience for this kind of music? Is there a core and secondary audience?
2. How would you describe the tastes and attitudes of the target audience? What other media do are they likely to consume? Outline their media consumption profile
3. What function/pleasures does this kind of music serve to its audience (uses and gratifications)?
4. Music fans often use music to help them construct their own cultural and visual identity – do/ how do fans of your artist or band do this?
5. How/ when/ where is this kind of music consumed?